Guess how the cruise industry started?
It actually took off as a result of the mass adoption of commercial jet flights during the sixties.1
Jets made it easier to travel faster than ever before. That sounded the death knell for lots of ocean liners.
But not all of them.
One company, Cunard, did something new. They added luxury and recreation to ocean travel, and the cruise industry was born.
Today, it generates about $30 billion a year.
And that’s not the only time innovation created a new golden opportunity.
It’s no secret that innovation can shake up the norm and be disruptive.
And that can be unsettling, especially when we don’t know how new inventions may change things.
Still, when the proverbial door closes, windows open. New opportunities can arise with innovation, and those can make life better in the long run, even if they’re disruptive in the short term.
That’s the focus of this month’s Visual Insights Newsletter.
Today, we depend on items that were innovations of the past, and many of them have made life better.
What’s the next new invention that could upset the norm and improve our lives?
What opportunities could it bring?
Go ahead and click here to see how disruptive innovations have transformed and improved our lives.
